<![CDATA[
<body bgcolor="#000000" link="#FFFF99" vlink="#FFFF99" alink="#FFFF00">
<p align="center"><img src=logo.gif" width="199" height="77"> </p>
<div align="center">
<table width="71%" border="0">
<tr>
<td height="3700">
<p><img src="transparent.gif" width="600" height="1"></p>
<p><font face="Arial, Helvetica, sans-serif" color="#99FFFF" size="4">Site
Makeovers</font><font face="Arial, Helvetica, sans-serif" color="#FFFFFF"><br>
<i>improve your site's effectiveness - without the expense of a complete
redesign</i></font></p>
<p><font face="Arial, Helvetica, sans-serif" color="#FFFFFF">If your site
is not getting the traffic or results you need, there is an alternative
to creating an entire new site. We can evaluate your site, discuss your
Web strategy, and make alterations and additions to your current site.
Better strategy, content, and design can make your site more interesting,
more useful, more attractive, easier to understand and easier to navigate.
</font></p>
<p><font face="Arial, Helvetica, sans-serif" color="#FFFFFF">A Makeover
includes <br>
• strategy suggestions, <br>
• edited and re-designed content, <br>
• design recommendations, <br>
• better organization and navigation, and <br>
• new ideas. </font></p>
<p><font face="Arial, Helvetica, sans-serif" color="#FFFFFF">You can use
the recommendations and improved content from your makeover as a blueprint
for your own Web developers. Or our creative team can use your makeover
results to develop improved Web site pages. </font></p>
<p><font face="Arial, Helvetica, sans-serif" color="#FFFFFF">Surprisingly,
you may get better much better traffic and results for your site merely
by improving your home page. The home page is often where visitors make
the critical decision whether to stay or leave. Quickly and clearly
showing the benefits of your site, and the ease of obtaining these benefits,
can attract and retain exactly the type of visitor you want. As the
home page often establishes organization and navigation, improving the
home page can also reduce confusion and create a better user experience.</font></p>
<p><font face="Arial, Helvetica, sans-serif" color="#FFFFFF"> Take advantage
of our years of experience advising small businesses on marketing and
high tech - and creating award-winning print advertisements. The makeover
process helps clarify what you want from your site and what is reasonable
to expect. You will get eye-opening questions, new perspectives on your
site, and new ideas for the future. </font></p>
<p><font face="Arial, Helvetica, sans-serif" color="#99FFFF" size="4">Effective
Marketing </font><font face="Arial, Helvetica, sans-serif" color="#FFFFFF"><br>
Marketing professionals have been experimenting for decades to find
ways to generate results. Through experimentation, creativity and valid
measurement of results from various techniques, professional marketers
have learned the best ways to prompt people to respond to an advertiser's
message. Small business owners must master a wide range of knowledge
to manage a successful enterprise. However, when developing a small
business site, the professional services of an experienced, specialized
marketing professional can be critical in assuring a quality site that
produces results. That's why ExciteYourSite.com™ is a wise choice for
small businesses. </font></p>
<p><font face="Arial, Helvetica, sans-serif" color="#99FFFF" size="4">Testimonials</font><font face="Arial, Helvetica, sans-serif" color="#FFFFFF"><br>
Let potential new customers learn why they should patronize your business,
from the experts - your clients. Informative quotes can easily be made
available on your site. These give valuable insight into the uniqueness
of what you offer. and often describe facets of your business you wouldn't
think to mention. Your existing marketing materials can be incorporated,
but the Web requires a unique communication strategy. The Web is more
than just words and images. Getting art that is both interesting and
expressive is part of the challenge. If necessary, our artists can create
custom art to help communicate your message visually. Depending on the
nature of your business and your Web goals, additional pages can communicate
additional information, or provide useful services. Because it is so
easy to click to the next site, additional information about your business
must be conveyed with a focus not on what you want to say, but on what
they are likely to be interested in. Merely describing your products
or services may not work; it helps to emphasize what is unique. </font></p>
<p><font face="Arial, Helvetica, sans-serif" color="#99FFFF" size="4">Other
features to offer</font><font face="Arial, Helvetica, sans-serif" color="#FFFFFF"><br>
Depending on the nature of your business there are a number of other
features which can be offered. Directions to your business, your hours,
your guarantees and return privileges, almost anything important to
you can be included. Overwhelmed with choices and opportunities? Don't
be. We have helped over 100 businesses plan and create effective advertising
materials, and will help you make the right decisions for your business.</font></p>
<p><font face="Arial, Helvetica, sans-serif" color="#FFFFFF"> <font size="4" color="#99FFFF">Open
a dialog with your customers</font> <br>
Do you have some way to gather feedback from your customers? Positive
or negative? Both are important. Learn what makes your customers come
back to you, why they prefer you! This can help you plan new products
or features, how to promote your business. Everyone has heard the adage
that an unhappy customer will complain to at least ten people. Wouldn't
you like for them to tell you first? Many customers don't feel comfortable,
or are too rushed to mention a complaint in person. A Web site enables
you to gather this valuable information - and respond, giving you an
additional opportunity to turn an unhappy customer into a satisfied
customer! Your Web site can also be used to answer questions. By clicking
on a button, potential customers can easily find out about your products
or how to take best advantage of them. To receive these communications,
you should have access to email. If you do not have email, inexpensive
ways to get email and, if necessary, advice on becoming more computer
literate are available. If you do not have email, you probably have
a friend, relative or employee with email who could receive and manage
the communication for you. Many libraries also have free Internet access.
</font></p>
<p><font face="Arial, Helvetica, sans-serif" color="#99FFFF" size="4">Site
Planning</font><font face="Arial, Helvetica, sans-serif" color="#FFFFFF">
<br>
<i>Make your site more interesting, useful and user friendly <br>
Better content - Better design - More interactivity - Better results</i>
</font></p>
<p><font face="Arial, Helvetica, sans-serif" color="#FFFFFF">Join the
Internet crowd! You can have an attractive, professional Web site, even
if you're new to the Web. We can advise you on strategy, content, usability
and design. An experienced marketing and communications professional
is available to discuss your business, your competition, your current
marketing plans, and your Web goals. </font></p>
<p><font face="Arial, Helvetica, sans-serif" color="#99FFFF" size="4">Competitive
advantage...</font><font face="Arial, Helvetica, sans-serif" color="#FFFFFF"><br>
is how your company is different from or better than your competitors.
It is the reason why people should come to you. It is important to determine
all aspects of your competitive advantage so you can present this and
take advantage of it on the Web to attract and retain potential customers.
</font></p>
<p><font face="Arial, Helvetica, sans-serif" color="#FFFFFF">Are you communicating
your competitive advantage effectively? Do you describe your specialties
or unique kinds of customer service you provide? Do you explain the
range of the products and services you offer? Have you expanded or improved
something? Do you have introductory offers, coupons, volume discounts,
or seasonal specials? These can be an important part of your on-line
message. The Web can also be a great place to test a new offering. </font></p>
<p><font face="Arial, Helvetica, sans-serif" color="#99FFFF" size="4">Web
Communication is Different</font><font face="Arial, Helvetica, sans-serif" color="#FFFFFF"><br>
Small business owners must master a wide range of skills to manage a
successful enterprise, and generally have years of experience attracting,
satisfying and retaining customers. Along with their marketing and media
professionals, they have experimented with and discovered the most successful,
most cost-effective ways to generate new business. </font></p>
<p><font face="Arial, Helvetica, sans-serif" color="#FFFFFF">But promotional
strategies which have been successful in the past, are often unsuccessful
on the Web. There is a special term for print materials which are merely
transferred to the Web, "brochure-ware," and it seldom gets good results.
</font></p>
<p><font face="Arial, Helvetica, sans-serif" color="#FFFFFF">New ways
of thinking are necessary for success on the Web and the professional
services of an experienced, specialized marketing professional can be
critical in assuring a good strategy and a quality site that produces
results. That's why ExciteYourSite.com™ is a wise choice for small businesses.
</font></p>
<p><font face="Arial, Helvetica, sans-serif" color="#FFFFFF">Your existing
marketing materials can be incorporated, but the Web is more than just
words and images, although finding art that is interesting and expressive
is part of the challenge. Our artists are experienced at creating custom
art to communicate your message visually. The goal is to convey in an
instant, the unique benefits you offer. </font></p>
<p><font face="Arial, Helvetica, sans-serif" color="#99FFFF" size="4">Testimonials</font><font face="Arial, Helvetica, sans-serif" color="#FFFFFF"><br>
Let potential new customers learn why they should patronize your business,
from the experts - your clients. Informative quotes can easily be made
available on your site. These give valuable insight into the uniqueness
of what you offer. and often describe facets of your business you wouldn't
think to mention. </font></p>
<p><font face="Arial, Helvetica, sans-serif" color="#FFFFFF">Depending
on the nature of your business and your Web goals, additional pages
can communicate additional information, or provide useful services.
Because it is so easy to click to the next site, additional information
about your business must be conveyed with a focus not on what you want
to say, but on what they are likely to be interested in. Merely describing
your products or services may not work; it helps to emphasize what is
unique. Adding Features to Generate Traffic Depending on the nature
of your business there are a number of other features which can be offered.
Directions to your business, your hours, your guarantees and return
privileges, almost anything important to you can be included. Overwhelmed
with choices and opportunities? Don't be. We have helped over 100 businesses
plan and create effective advertising materials, and will help you make
the right decisions for your business. </font></p>
<p><font face="Arial, Helvetica, sans-serif" color="#99FFFF" size="4">Open
a dialog with your customers - now your site is INTERACTIVE! </font><font face="Arial, Helvetica, sans-serif" color="#FFFFFF"><br>
Your Web site can also be used to answer questions. By clicking on a
button, potential customers can easily find out about your products
or how to take best advantage of them. It is To receive these communications,
you should have access to email. If you do not have email, inexpensive
ways to get email and, if necessary, advice on becoming more computer
literate are available. If you do not have email, you probably have
a friend, relative or employee with email who could receive and manage
the communication for you. Many libraries also have free Internet access.
</font></p>
<p><font face="Arial, Helvetica, sans-serif" color="#FFFFFF">Do you have
some way to gather feedback from your customers? Positive or negative?
Both are important. Learn what makes your customers come back to you,
why they prefer you! This can help you plan new products or features,
how to promote your business. Everyone has heard the adage that an unhappy
customer will complain to at least ten people. Wouldn't you like for
them to tell you first? Many customers don't feel comfortable, or are
too rushed to mention a complaint in person. A Web site enables you
to gather this valuable information - and respond, giving you an additional
opportunity to turn an unhappy customer into a satisfied customer!</font></p>
<p><font face="Arial, Helvetica, sans-serif" color="#FFFFFF"> <font size="4" color="#99FFFF">Flash
Animation</font> <br>
<i>Looks great and gives a modern, high tech feel to your site</i> </font></p>
<p><font face="Arial, Helvetica, sans-serif" color="#FFFFFF">- professional
advice about using animation on your site <br>
• development of content and script to convey your message <br>
• creation of effective animation components <br>
• integration of animation into your existing site <br>
• quality work at economical pricing for small businesses </font></p>
<p><font face="Arial, Helvetica, sans-serif" color="#99FFFF" size="4">Why
use Flash?</font><font face="Arial, Helvetica, sans-serif" color="#FFFFFF">
<br>
Flash is a great site intro, or can add color and motion to an otherwise
plain page. It can also be used to emphasize an idea, or to set the
mood and tone for your message. Don't be turned off by past animations
which were jerky and repetitive. Flash animation is smooth, has very
crisp images, and because it uses "vector" technology can accomplish
this with small file sizes and load times. </font></p>
<p><font face="Arial, Helvetica, sans-serif" color="#99FFFF" size="4">Advice
for your animation</font><font face="Arial, Helvetica, sans-serif" color="#FFFFFF">
<br>
If you need help planning the content or strategy of your animation,
our advice services are available. This may include assistance in choosing
your animation's goal, marketing strategy, wording, images, or theme.
</font></p>
<p><font face="Arial, Helvetica, sans-serif" color="#99FFFF" size="4">Contact
Us</font><font face="Arial, Helvetica, sans-serif" color="#FFFFFF"><br>
Please contact us if you would like a makeover analysis of your Web
site, or if you would like us to create a complete Web site for you.
A makeover analysis can create great Web content that's interesting
and easy to navigate. You will also get advice on marketing strategy,
including help in determining your "competitive advantage," the reasons
why people should come to you. Our makeovers and new sites are economical
opportunities to get great advice and great content without paying ad
agency fees. </font></p>
<hr>
<p align="center"><font face="Arial, Helvetica, sans-serif" color="#FFFFFF"><a href="mailto:info@exciteyoursite.com">i<b>nfo@exciteyoursite.com
</b></a> </font></p>
<p align="center"><b><font face="Arial, Helvetica, sans-serif" color="#FFFFFF">ExciteYourSite.com™
<br>
4007 Warren St, NW <br>
Washington, DC 20016 </font></b></p>
</td>
</tr>
</table>
</div>
<p> </p>
</BODY>]]>